UIU - DALLAS
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Umu Igbo Unite [UIU] is a young Nigerian Igbo networking organization created to foster unity, community empowerment & the preservation of Igbo culture In diaspora.

[CLIENT]

[SERVICES]

PHOTOGRAPHY, VIDEOGRAPHY,
E-COMMERCE, SOCIAL MEDIA ADVERTISING

[socials]

instagram 

Our task for UIU Dallas was to create an ecommerce platform, develop merchandise and create a social media funnel to increase local membership.
‍
We established a Shopify site and created three cultural t-shirt designs to be sold for the Chapter’s fundraising efforts.

In order to increase local awareness of the organization, we created a welcome video “Join UIU Dallas”

We created a social media advertising campaign via Instagram around this welcome video and directed interested members to start a direct message conversation.

UIU - DALLAS
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RESULTS

DM conversations initiated

173

leads turn paid customers

29

campaign return on ad spent

24.2x

UIU - DALLASCHAPTER

RESULTS

DM conversations initiated

173

leads turn paid customers

29

campaign return on ad spent

24.2x

UIU - DALLAS
CHAPTER